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Kevin Roye is a Jamaican Reggae/Dancehall artist popularly known as Biggaton. He grew up in Mandeville (the capital and largest town in the county of Middlesex, Jamaica) where he attended school and later on gained a scholarship to study at Holmwood Technical High School which is in Christiana (a town in Jamaica). Biggaton’s life was and is utterly immersed in music. He at one point in time was suspended from school because he wouldn’t stop deejaying. He began his music carrier when one of his friend introduced him to a band called “Traffic Jam” and got privileged enough to perform with them on a lot of anti-drug school concerts all around Jamaica.


The song


Biggaton’s selfie is a mid-tempo reggae song which was released in 2007. Selfie is a song about self-motivation, self-love, self-respect, self-care, self-presentation, and self-reliance. The song is a motivational injection to awaken the strength from within so as to get its listener to start doing things for him/herself rather than waiting for someone to do something on his/her behalf. It also encourages us not to give up in life as he emphasizes in the introductory part of the song, “Even though this trouble might be rough never give up in life”.

The intro starts with a synthesized triangle bell sound effects which is, in my opinion, programmed to capture someone’s attention. Then follows the kick drum, snare, hi-hats, synthesized cello, bass, panned conga drums, cowbells and a well fitted whistle-like sound that adds more depth to the song and makes it so emotional. There also is a piano playing underneath everything that glues all the musical elements together. This short intro gives you that feeling you get when driving down to the beach with friend in a Sunday evening.


Biggaton opens with a chorus alongside harmonized female vocals that adds excitement to the chorus. The bass sits just right in the overall mix and generates the rhythm of the song together with the cello. One can easily tell that selfie is a song engineered by the hands of a professional in that, nothing is over compressed, every software instrument track is well equalized to avoid frequency overlapping, there are no sibilance in the vocals, the delays and reverbs are well utilized to add more dynamics to the instruments, there is a good relationship between the bass and the kick drum. Am sure we can all agree that this is not a record produced by an amateur.


Verse one follows after the chorus. There is no much difference between the verse and the chorus in terms of the instrumentals except for the cello which is present in the chorus but absent in all the three verses. Biggaton uses both English and Jamaican Creole languages. The Jamaican Creole (locally known as Patois) is an English-based language spoken primarily in Jamaica and among the Jamaican diaspora.
The second verse is shorter than both the first and the third verse. It is a bit different in that it gives the r&b type of feel which is created by the harmonized female vocals in the background of the song. He urges people to do good as he sings in the second verse, “just do all the good you can, when you can” and warns people not to follow bad company.


Biggaton is a must-listen reggae artist if you are seeking for self-awareness, self-awakening and more knowledge. He has enlightened many through his songs that are available on various digital platforms i.e. Deezer, QQ music, Spotify, Audio Mack, apple music, amazon music and YouTube music. Biggaton has also performed on many stage shows such as; Rebel salute in Mandeville, more fire tour in England (together with Capleton), more culture in Montego Bay, Garnet’s silk birthday bash in Ochio Rios, Luciano’s birthday bash in Central village St. Catherine and many more. Biggaton has toured with many deejays including Buccaneer, Dirty Birty, Alfrancis, Major Bones and D. Radcliff. His words of wisdom to the youth are; “Love yourself” , “be true”, and “be the best version of yourself in righteousness”. 

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